CHASE EXCELLENCE, NOT SUCCESS

This section is quite ironic because it shifts the focus away from minimizing failure and puts it on the process. You attain great success, and more if you simply focus on doing excellent work each time.

Being the richest man in the cemetery doesn't matter to me… Going to bed at night saying we've done something wonderful…that's what matters to me.-- Steve Jobs.

The most famous and wealthiest people you know didn't start with a goal to be the wealthiest; they started with passion, vision, and a relentless drive to do excellent work. The wealth, fame, and recognition were just byproducts.

Take Apple computers as an example. Steve Wozniak and Steve Jobs, popularly known as the founders of Apple, were completely different in skill and personality. But each individual had great passion and had a relentless drive for excellence. 

• Steve Wozniak simply loved building electronics; his initial drive was to have his personal computer someday (computers were gigantic and expensive at that time). I am yet to see anyone speak about computers with passion as this man does. This passion made him a pioneer in the personal computer revolution. 
• Steve Jobs, on the other hand, was a salesman at his core - He could sell and predict what his customers wanted. This gift, and his ability to assemble a great team, were his superpowers. 

With Wozniak's craftsmanship and Steve Jobs' salesmanship and leadership skills, they created an unstoppable force and took the world by storm. Apple didn't become a trillion-dollar company because they primarily chased money - it became one because they chased excellence, one quality product at a time.

The examples are endless and can easily fill a book: I could talk about Jeff Bezos, Bill Gates, Lionel Messi, Elon Musk, etc. If you watch their interviews and read their biographies, you notice the same spark- their eyes light up with passion when they talk about their craft. It is this passion that fuels their excellence, and the excellence eventually brings them extraordinary success.

Up next, we dissect the relationship between strategy and hard work, and uncover how they all fit  in the concept of failure

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